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The web site states the following, "About Arrowhead Delivery - Online ordering, takeout, and restaurant delivery to Abilene, TX." We saw that the web page also said " Enter your address and place your order! In the box above, enter your zip code, address, and delivery time." It also said " Pick a restaurant from the list on the left and tell us what youd like to order. Check out, and youll have your food usually within the hour! Love the new additions. Appreciate the service that you provide ." The header had Abilene as the highest ranking optimized keyword. This keyword is followed by TX, restaurant delivery, and food which isn't as urgent as Abilene. The other words abilene.arrowheaddelivery.net uses is delivery. deliver is included and will not be seen by web engines.